Insightful, actionable research

Our Services

New Product Development Testing

This is the backbone of our work, whether it be re-launching an existing product, breaking into a new market, launching a new product to existing customers, expanding into a new territory, or expanding into a new segment.

Our work in this area includes:

  • Detailed market assessment and market research
  • Business case development and business planning
  • Idea generation (blue sky and adjacent market benchmarking)
  • Concept testing (externally and internally)
  • Product testing and improvement analysis
  • Branding
  • Literature testing
  • Competitor response forecasting
  • Customer growth and retention
  • Idea screening and valuation
  • Delivery assessment
  • Launch monitoring and feedback
  • Web testing
  • Packaging